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Fundamental SEO Initiatives for B2B Marketers
Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down with CMI to answer some questions about Google, B2B marketers, and the future of search. I wanted to provide our readers...
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B2B Content Marketing: The Numbers Don’t Lie
In late 2012 CMI and MarketingProf’s published their recent findings from their “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends- North America.” Brands are starting to catch on – creating...
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B2B Content Marketing & Challenges that Businesses Face
The good folks over at Marketo and the Content Marketing Institute produced “The Contentious State of B2B Content Marketing” [Infographic]. With the tremendous momentum of B2B Marketing, this...
View ArticleNative Advertising: Brand Storytelling Put into Context
Opportunity for Digital Marketing (Part One of Two) Advertising is about telling a story, connecting with an audience and of course, measuring results. In this two-part series, native advertising is...
View ArticleNative Advertising: Who Creates the Content?
Wait! Before moving forward, please read part one of this series— Opportunities for Digital Marketing. Who Creates the Content? (Part Two of Two) When asked to write about native advertising I...
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Search Marketing & SEO in a Social World
At this year’s Washington, D.C. Mid-Atlantic Marketing Summit held at the Gannett/USA Today headquarters, r2i’s Director of Search, Missi Carmen joined a panel of fellow search professionals to discuss...
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Email Best Practice for Blogger Outreach
As both a Social Marketing Manager and a blogger, I have an interesting perspective on blogger outreach. As a marketer, I understand the value that an influential blogger can provide for your brand and...
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DrupalCon 2013–Portland
Set against the backdrop of Mt. St. Helens and Mt. Hood, this year’s DrupalCon took place in Portland with a record 3500 attendees. I always look forward to Drupal’s founder, Dries Buytaert keynote...
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Marketing Automation: A Content Marketing Buzz Word or Must Have Tool?
If you’re having a conversation about content marketing, email campaigns, social marketing, lead management or any number of other moving parts as it relates to developing an integrated sales and...
View ArticleMarketing Automation is Misnamed
Marketing automation is not automatic and the “marketing automation” of the future won’t be automatic either. It is simply a misnamed tool that is integral to creating customized, behavior-based...
View ArticleGoogle to Startups: How to Master Search Engine Optimization
A lot of small businesses want to make it to the top of the list when it comes to startup ranks in Google search results. Some businesses turn to filling out their meta keywords to rank best. If...
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“Did You See My Facebook Post?”
Have you ever wondered if people saw what you posted in your Facebook Group? Well, with Facebook’s new feature, “read receipts,” you now will be able to tell who read your post. Facebook Groups will...
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Personalize Your Web Experience
So how important is personalization when it comes to web experience? What about the return on investment (ROI)? Econsultancy performs a Quarterly Digital Intelligence Briefing to analyze some of the...
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5 Opportunities to Increase Internal Links to Improve SEO
When optimizing your website, internal linking is the often most overlooked and undervalued tactic. The “SEO value” of your site is often condensed on a few pages when it can (and should!) be “shared”...
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5 Actionable Content Marketing Tactics to Improve Your SEO
Yes, page one ranking is still important, but the beauty of search now lies in the content of the searcher. Recent research by Content Marketing Institute and Marketing Profs finds 91% of B2B...
View ArticleBest Practices for COI Research
The days of huge awareness media spends and silver bullet ad campaigns sufficing as entire marketing strategies have come to an end. Without an integrated strategy covering both digital and social...
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How to Win in Dark Social: Create Shareable Content & Great Products
When consumers want information there are a handful of predictable places they will go. The first two places will be their trusted networks of friends and family and the other is the Internet. They...
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Is Advertising Dead?
Gone are the days of creative directors, copywriters and ad directors thinking up the next best headline to grab the customer’s attention and convince them to make a purchase. Advertising doesn’t...
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Seattle Interactive Conference 2013: A Feast of Marketing Insights
Several R2i staffers—Marketing Coordinator Dustin Brown, Senior Account Strategist Natasha Jarmick, and Content Strategist Natasha Petroff—attended Seattle Interactive Conference (SIC), October...
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Building Your Social Community Utilizing Brand Advocates: Finding Your Gary
Recently I have been eating lunch with my buddy Gary. Gary attends upwards of 100 concerts each year and is woven within the local music scene. During our lunches, he enlightens me about an upcoming...
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